Built by people who have been on both sides of the deal
Auction Asset 24 was founded to bring transparency, security and efficiency to an industry where too many deals still go wrong.
Kirsten Prophet explains why Auction Asset 24 was founded and their history in heavy equipment auctions
How AA24 came to be
Meet Shanè Radley, the face of AA24
As Shanè explains:
“Auction Asset 24 has its origins in over 16 years of hands-on experience buying and selling heavy equipment, and direct exposure to the frustrations, risks, and delays than can happen with high-value transactions.”
“What we were missing was a simple way to photograph an asset and just offer it for sale to the highest bidder, at a time that suited us. AA24 provides that solution – an easier, safer, and more flexible way to buy and sell.”
The idea behind AA24 is straightforward: remove unnecessary risk, complexity and intermediaries by connecting buyers and sellers directly, in real time, through one secure mobile platform.
As Shanè likes to say: “Your assets. Your auction.”
A platform built on technology, not tradition
Traditional auctions are often slow, time-consuming, and limited in reach, affecting outcomes. They rely on personal relationships and manual processes that keep auctioneers at the centre of transactions, sometimes to the disadvantage of traders.
While online auctions are common for lower-value assets, high-value equipment – where deals can reach tens of millions – has remained tied to fragmented, unclear channels.
This increases the risk of fraud, payment disputes, misrepresented assets, and logistical issues. AA24 was built to solve these problems using technology, evolving from a local solution into a global marketplace trusted by operators worldwide.
What drives us?
Our mission is to make high-value asset transactions simple, safe, and transparent.
We believe complexity shouldn’t increase with asset value. A R20 million haul truck shouldn’t require weeks of negotiation, uncertain payments, and logistical guesswork.
AA24 is built on verified identities, transparent bidding, and escrow-protected payments as standard – not premium features. Our 5% commission reflects this: we succeed when our users do, with fair, partnership-driven fees.
We continuously improve the platform based on real buyer and seller experience, and we welcome feedback.
What our users say about who we are
“The step-by-step process was clearer than anything else I’ve used. Listing my crane took under an hour and the admin approval was done by the next morning.”
“Proxy bidding is a game changer. I set my max, went back to site and woke up to a notification that I’d won. Smooth from start to collection.”
“The thumbs-up system is clever. Neither side can rush the other – you only confirm when you’re genuinely satisfied. That protects everyone.”